Can your company make money and a difference?

Yes! There are many companies, both large and small who are making money by operating at the intersection of economics and spirituality. Current vernacular calls this conscious capitalism,  but, to me, it is simply values-based earning.  Values-based earning is when the business you run (or job you choose to have) makes you money and makes your world better.   

The main categories of these companies/practices are as follows:

  • the one-for-one model

  • donating a % of sales

  • supply chain focus/sourcing

  • direct healers

  • HR policies/employee relations

There's been a significant increase in companies that have a donative social good component.  The company itself may or may not have a mission that includes making the world better (however broad that is), but they have decided to donate a portion of their sales to a social cause or to follow the one-for-one model (made famous by Tom's shoes) and give a commodity for each commodity they sell.  

Another model is when the business actually donates some portion of revenue to a charitable cause.  Much of this operates the same as the one-for-one model.  The difference, obviously, is that the organization receiving the money can choose how to spend the money.  

There are also companies who are building their brands (and profits) by creating products that are themselves better for the world: organic, fair trade, low carbon footprint, and more.  They are focusing on supply chain and ingredients or lowering their carbon footprint.

There are also companies whose revenue stream is focused on healing people directly.  From doctors to life-coaches, these include for profit companies who sell some version of bettering your life - physically, mentally, or spiritually.

The final point from this list applies to how the company is being run internally and how they are treating their employees.  Whether it's higher wages, increased benefits, flexible work locations/schedules or any combination of these, these companies believe that increasing the life quality of their employees also increases their profits.  

Additionally, there are tons and tons of companies that have been started based on someone’s particular value! We all know that some of the most successful and innovative companies are those that solve a problem (usually in an innovative way). I’m raising the bar on that adage and saying that the most successful companies in the coming years will be those that solve a problem using a value they hold dear.

Examples of these values can be seen in companies that started because they had a strong connection to the following:

  • community

  • family

  • activism

  • clean food

  • travel

As I’ve come across more and more of these companies/entrepreneurs, I’ve also learned that they almost always have one or more of the above main categories operating as well!

Visit the Changemakers page to learn more about the people behind some of these values-based companies and the Shop Conscious page to see the products they are putting out into the world!