April Caldwell - Personal Financial Coach for Successful Women

You know the whole story about the shoemaker who never wears shoes? Well… I have helped numerous business owners get a handle on their finances over the past 10 years and yet … well, you see where I’m going!

Last December, I visited a networking group in Jacksonville called Trailblazers. This group is led by one of our local superstars, April Caldwell. April has created an amazing group of women who are really blazing trails in Jacksonville and it was truly a joy to see what she is building.

At the end of each monthly Trailblazers meeting, April spends about thirty minutes discussing something related to her own business - helping women manage their money. I was not expecting to hear anything I haven’t heard or read before. Anyone who reads my site or follows me knows that I read and study everything I can get my hands on about overcoming your past money stories and creating abundance in your life.

And yet, from the moment she started talking, nothing felt the same. I’m not 100% sure I could pinpoint exactly what she said that was different or what hit me the hardest - I just know that I drove home thinking, “that 20 minutes at the end of a networking event just changed my life.”

The more I’ve gotten to know April, the more things I’ve loved about her approach to money management. One of my favorite things being that she teaches her clients how to do a values-based budget! One thing I DO know from all of my years of reading about how to change your relationship to money is that guilt is the #1 thing that keeps us stuck in our stories and broke. Having a values-based budget is a great way to alleviate that guilt and start to truly move forward on our path(s) to abundance.

I hope you enjoy getting to know April a little bit as well! And, if you are in the NE Florida area, please check out Trailblazers!

Website: April Caldwell, Inc. IG: @trailblazersrise

Tell us about your business. What do you do? Who do you serve? How long have you been at it?

I work with professional business women who are frustrated and over-worked and have no time for their personal finances. I am the owner and founder of Trail Blazers a monthly event for women. I teach women how to create a luxurious lifestyle without guilt or debt by SPENDING money in a way that aligns with their values.

Why did you start your business?

I started coaching women because of my money story. The way that the women in my life handled money and the impact I saw on their lives.

What does "social good business" or "values based earning" mean to you? 

I think that in order to give back to society, help others, and give according to our values, we need to be clear on what those values are and work, save and spend in a way that reflects them.

What is your favorite part about running a social good business or your favorite experience since you started? 

My core values are: Knowledge, Freedom, Flexibility, Integrity & Tribe. To run a successful business and have a happy life, these values keep me on track. My favorite part is the Tribe that I get to surround myself with and the connections I see women making with other women to empower each other.

What is your biggest struggle in running a social good business? 

The biggest struggle is knowing when to say No. Knowing when it doesn't make sense to take on a client because I could not stay true to my values.

What would you like most to accomplish in the next year? 5 years? 

I want to create an International platform for women to connect and engage while building a solid financial foundation.

Who are your business icons, heroines or mentors? 

They are the women I know. Those I see showing up and running their businesses in a way that aligns with who they are.

What's your #1 tip for someone just getting started running a values-based business? 

Get really clear on your top 5. It is easy to have a really long list, but you need direction and a path and too many choices cloud the trail.

What are your favorite conferences or retreats to attend?

Trail Blazers, of course. :) I love conferences that highlight women and give a hands-on experience.

What is the last book you read? 

Girl, Wash Your Face. I read or listen to about 5 books at a time. I am currently listening to Charlie Daniels Auto-Biography: Never Look At The Empty Seats.