Danetha Doe of Money & Mimosas

Earlier this year I shared the story of Emily Howe. If you read that interview (if you didn’t, you can read it here), you know that I have known Emily for many many years. When we finished our interview, Emily introduced me to her friend Danathea and encouraged me to feature her as well. This was just one more way Emily has rocked my world!

What you may not know is that I am a proud graduate of Marie Forleo’s B-School. Every year when B-School registration opens, Marie shares the stories of successful b-schoolers. One of those success stories was Danetha. So, when Emily asked me to “meet” Danetha, I was stoked!

Reading her interview and getting to know her a little better, I truly started to feel like I was in the presence of someone special. The ability to create a life and business you love, while helping other people do the same is always something admirable. To help women across the world create true wealth while focusing on the Triple Bottom Line makes you instantly one of my icons.

But, to be able to create something and say, “I no longer feel fragmented…” - that’s a BIG DREAM I haven’t even dared to dream.

Website: Money & Mimosas IG: @danethadoe

Tell us about your business. What do you do? Who do you serve? How long have you been at it?

At Money & Mimosas, we help women learn how to manage, save and grow their money without giving up the finer things in life. I am the CEO and started the business almost seven years ago.

Why did you start your business?

Like almost all good things, Money & Mimosas began over brunch with the girls. Myself and my four girlfriends were at our weekly brunch date, and the topic of money came up.

Should you merge bank accounts as a newlywed? How do you pay down student loans as a teacher? Is it smart to start a business and leave the comfort of a 9-5? And how do you balance eating avocado toast when trying to save for retirement?

All of these were important questions, but the biggest question was, is it possible to save, invest and live in luxury at the same time?

With an accounting background and a love for luxury, I’ve made it my mission to teach and empower myself, my girlfriends, and every woman who wants to have her mimosa brunches and be financially responsible, too.

Several years later, Money & Mimosas is now a social club and blog read by thousands of women from New Zealand to San Francisco eager to be rich, sexy, and confident. Our articles, workshops and live events provide inspiration and actionable advice on how to become financially independent. In one year, our members paid off over $225,000 in debt and added over $100,000 to their savings.

I have been named a millennial entrepreneur to watch by the office of Congresswoman Barbara Lee, a Top 40 under 40 accounting professional by CPA Practice Advisor, a next-generation accountant by Quickbooks, and a millennial thought leader by the Hong Kong Institute of CPAs. I am now a contributing writer for Entrepreneur.com, and my work has been featured in Elle, Cosmopolitan, and Huffington Post Live.

Who would have thought that a bottomless mimosa brunch would create such a wildly exciting ride!?!?

What does "social good business" or "values based earning" mean to you? 

To me, this means a business that is committed to a triple bottom line- financial, social and environment. It is a business that is driven by profits and purpose.

What is your favorite part about running a social good business or your favorite experience since you started? 

My favorite part has been the opportunity to integrate all of my passions into one area. I no longer feel fragmented ---- I truly feel that I can show up as my whole self. It feels so good to be the woman I want to be in every situation, and be unapologetic about it.

What is your biggest struggle in running a social good business? 

The biggest opportunity for me is to continue to be aware of the limiting beliefs I have and find the roadblocks I've placed in front of myself that keep me from taking my business to the level I know it is capable of reaching.

What would you like most to accomplish in the next year? 5 years? 

I would like to be known as an entrepreneur that is in a class of her own.

Who are your business icons, heroines or mentors? 

Oprah, Mellody Hobson, Cleopatra, Marie Forleo, Beyoncé, Aaliyah

What's your #1 tip for someone just getting started running a values-based business? 

Look for role models on the internet that embody the values you want to include in your business and look to them for guidance.

What are your favorite conferences or retreats to attend?

I LOVE our Money & Mimosas events! They are always a BIG party!

What is the last book you read? 

The Way of the Wizard by Deepak Chopra