Jamie Galley is a talented branding strategist and artist in St. Augustine, FL. She works with some of the hippest makers across the country. I've had the privilege of knowing her, personally and professionally, for many years. We met when we had both only recently launched our businesses and over time have grown increasingly close and bonded over our shared love of creative business, building community, and crab cakes. She's introduced me to some of the tools that have truly changed my life and supported many of my own dreams and ventures. And all of this pales in comparison to her amazing laugh and thoughtful spirit. I'm pleased to highlight Jamie and her work with Just Make Things as a Maker who is changing the world!
Tell us about your business. What do you do? Who do you serve? How long have you been at it?
I run a small branding agency called Just Make Things where I do branding strategy and design for maker entrepreneurs. We start by working together to figure out their core principles, get really clear on their visions for their companies, write their mission statements, etc. From there, we design their logo and supporting brand identity system elements (like icons, illustrations, fonts and color palettes) to apply to communications materials that truly appeal to their dream customers, support their visions and best represent their companies. I started the business in its original iteration in 2010, and have been at it full-time since 2012.
Why did you start your business?
I believe that people are happiest, most productive and most able to contribute to society as a whole when they are making things, to put into the world, that weren't there before, and I wanted to support that "maker mission" in our culture.
What does social-good business or values-based earning mean to you?
I know that humans are meant to be makers and that people who are making things are able to contribute greatly to our society as a whole, so by supporting them, I am helping to better the world.
What is your favorite part about running a social-good business?
My favorite part every time is the spark in people's eyes when they see their brand identity system.
What is your biggest struggle?
Trying to "do it all" – I struggle with delegating!
What would you most like to accomplish in the next year? 5 years?
I've been working toward a solid retainer-based structure. I would also like to launch a branding e-course series to make the work I do more accessible to maker entrepreneurs who are just starting out.
Who are your business icons, heroins or mentors?
What's your #1 tip for someone just getting started running a values-based business?
Don't try to be everything to everyone. Start by doing one thing - your specialty - really well, then grow from there.
What are your favorite conferences or retreats to attend?
What is the last book you read?
Yes Please by Amy Poehler