Vikera Tequila is a values-based company that is comprised of many of my favorite things! They are a family run company that creates a high-quality liquor that is rooted in their family culture, AND has a long-term partnership with a distillery in Mexico that is run and staffed by women, AND they donate money to support women… all wins!
Although I have not had the pleasure of tasting the Tequila yet, I am looking forward to it. I’m also looking forward to getting to know Megan better and the chance to collaborate with this amazing brand on events that I am part of!
Her tip below is one of my favorites since I started doing these interviews: “The influence your values have over your business should grow to scale with your business.” File that one under things that are simple and groundbreaking at the same time!
Another amazing point that Megan makes in her interview is that there was a transition learning to work at a slower pace in order to keep true to your values, but in the end, it is always worth it.
Tell us about your business. What do you do? Who do you serve? How long have you been at it?
Vikera Tequila is an ultra-premium, mission driven tequila brand that celebrates the dedication of women in the wine and spirits industry. The brand was founded by myself, my brother, Nicholas and my father, Phil.
Our family has been in the wine and spirits industry for over 50 years and have partnered with a female owned and operated distillery for 15 years making quality tequila products. We wanted to dedicate a brand to our partnership as well as highlight the need for women to be supported in a male dominated industry.
15% of Vikera Tequila proceeds are contributed to funding philanthropy projects and causes that support and empower women's careers and education in the wine and spirits industry. In our first year, we funded a year's worth of English classes for the women of the distillery in Mexico and are looking for our next project to support for year 2.
Why did you start your business?
The reasoning is two-fold. We saw a real need to encourage gender diversity within the wine and spirits industry. For a long time, there was a certain place for women in the industry and it was nowhere near leadership positions. We are recognizing an effort to confront this imbalance, but we felt it was necessary to tackle this issue head on by letting it lead our brand strategy. Secondly, we wanted to create an ultra-premium brand that celebrated our long term partnership with a distillery making a real change by ensuring women are educated in crafting high quality tequila.
What does "social good business" or "values-based earning" mean to you in general?
Social good business is conducting business with your values as your foundation and with a mission that is much greater than you or the business itself. It is letting the mission of doing good motivate your team and drive your business. The better your business is doing, the more good you are contributing.
What is your favorite part about running a values-based business or your favorite experience since you started?
My favorite part about running a values-based business is within the definition itself. I find great motivation and enjoyment knowing that my work is contributing to a purpose that is much greater than myself. The stress of any day to day activities fade away when I think about what impact I can make beyond my direct circle, that I am contributing to a more diverse and inclusive environment that sees the value women can bring to the industry at all levels.
What is your biggest struggle in running a values-based business?
Because we embed our values into all of our processes, we take our time to assess vendors, representatives, and partners to ensure we are fully reflecting upon the impact we will be making. This has grown to be less of a struggle and more of our normal way of doing business, but at first, there was an adjustment period for our team to adapt to a slightly slower rate of efficiency. In the end, we are able to do business in a very mindful manner and it has allowed for a broader impact. We may never be as big as the leading brand, but we will be contributing to a much greater change in the industry.
What would you like most to accomplish in the next year? 5 years?
In 5 years we would like the Vikera philanthropy organization to be established as its own entity.
Who are your business icons, heroines, or mentors?
Nick and my business mentor/icon/hero definitely has to be our Dad and Co-Founder, Phil Capriccio. Our family comes from a long line of entrepreneurs. Our grandfather started in the wine and spirits industry 53 years ago and that ambition has trickled down through Phil and now Nick, Anthony (other brother with his own consulting company) and I.
We pride ourselves on being a family-owned company that puts people first.
What's your #1 tip for someone just getting started incorporating their values into their work or business?
Let your values drive and grow your business. The influence your values have over your business should grow to scale with your business.
What is the last book you read?
Sapiens: A Brief History of Humankind by Yuval Noah Harari.