Anyone who knows me knows I am a huge fan of the Craft Beer Movement. Not only do I love a good Pale Ale (I have a Sweetwater 420 sign in my bathroom...), but the entire movement to me is a great example of taking back the power from large corporations to the local economy. I know. I know. Many craft breweries are owned by big corporations and many others are selling - but I still believe that when people patronage a local brewery, or buy locally brewed beer at the package store, they believe they are shopping local and it helps them make that choice in other ways. Mindset is a big part of where we spend our money and how we show our values.
And, if you want to talk about mindset - you could not leave a company like Regrained SuperGrain+ out of the mix! This is a company that is using the "leftover" grain from craft brewers to create a "supergrain" that they then use to make granola-type bars. Upcycling is a big part of being a values-based earner for me. What do we have that we are throwing out that we can make into something else.
But Regrained doesn't stop there - they also have sustainable packaging! In fact, their website says that prioritizing sustainable packaging has always been a non-negotiable value for them. So they joined forces with the OSC2 Packaging Collaborative to create sustainable packaging. Although they aren't allowed to list is as "compostable" because they are waiting on certification - that's the basics of it. You can put your package in your compost bin. Super Win!
*Now if only green beauty manufactures would join this mission...*
I always love a good story too. Dan & Jordan (the founders) were literally dudes who home-brewed beer. Then they realized the part they threw away made awesome bread. (When I was in college we constantly joked that "beer is food" - turns out these dudes are proving it!) So they made and sold bread to pay to be able to brew more beer. They then realized they could use the flour recipe they created and do all kinds of things with it - and their research confirmed that the beer grain has super nutritional value: no sugar, just protein, fiber and micronutrients.
As if all of this wasn' t amazing enough, the bars taste good. Naturally I went with the Honey IPA because the Pale Ale/IPA world are the beers of choice in our house. However, I'm pretty sure the other two flavors are just as great if that's the style of beer-food you like (Chocolate Coffee Stout or Blueberry Sunflower Saison).
Further showing their coolness, the kick-ass folks at regrained are offering my readers 15% off so you can try the bars! Just use the code CHEERS15 at checkout on their site. Let me know what you think in the comments!