Rebecca Casciano of Sacred Beauty

Values-Based Gift Holiday Tip #1: BUY GREEN BEAUTY PRODUCTS

I can’t even fathom how much makeup will be purchased and used or gifted during the month of December. This post will hopefully help you understand why purchasing green or natural makeup - for yourself or as gifts - is always the better choice. Part of being a Champagne Hippie, for me, has always been about combining luxury items and changing the world - and makeup is a great place to start!

Did you know that your skin is the largest organ of your body? Yep. We worry so much about what we put INTO our bodies (as we should), but many of us ignore what we are putting ON our bodies. When I met Rebecca Casciano at the Well Summit a few years ago, all of that changed for me. I truly started realizing that it is not only possible, but necessary to purchase and use natural and green beauty products. In fact, two of the samples Rebecca gave out in that session are things I continue to repurchase and use today! (juicy bamboo facial wipes & fit glow lip serum)

More than just the products though, spending that hour with Rebecca helped me start to reframe how I think about beauty and how the rituals we create around our beauty and beauty routines can truly be sacred. A few months later, I had the privilege of being part of a small cohort of Sacred Beauty participants who met in person in NYC for six weeks. During those six weeks we covered so many topics and products and connected in such deep intimate ways.

I discovered Naturopathica, Elyse Sparks Wellness, and fell in love with Gressa Foundation (the world’s most amazing foundation IMO and it is made from broccoli seed oil). But even more than that, I connected to what Beauty means to me and how I want to contribute to making the world more beautiful. It was in this group - and that sacred space - that the first few seeds of Champagne Hippies took place and the dream of The Space STA was born.

Since those early days, I have felt honored to call Rebecca a friend and to have her love and support through all of my adventures. I look forward to the day that I am hosting a values-based brand conference here and she is one of our featured speakers!

As you do your holiday shopping this year or are getting ready for all of the holiday events, consider replacing one or two of your favorite makeup items with a green beauty alternative. If you aren’t sure how to get started, send me a note and I can point you in some of my favorite directions. Or, look for a great natural beauty store in your town, like Follain in Boston or The Rosy Cheek right here in St. Augustine!

Website: Instagram: @rebeccacasciano

Tell us about your business. What do you do? Who do you serve? How long have you been at it? 

I’m a clean beauty makeup artist and founder of the Sacred Beauty Movement. My mission is to empower women to connect with their authentic beauty so that they can radiate with a confidence that benefits all aspects of their lives. My philosophy is that our beauty is sacred, and I share that through my offerings: makeup applications, one-on-one makeup lessons, programs and events.

My clients are dynamic, conscious women who are seeking new ways to connect with their own beauty and be part of a community of like-minded sisters. Many of them are on a wellness path and wish to adopt a holistic approach to beauty as well. I have been a makeup artist for 18 years and in 2010, I became a certified wellness coach. This inspired me to change not only my service offerings, but the products I was using on myself and my clients - to go to green and clean beauty.

I know that beauty is so much more than the products we use or the food we eat, but how we see ourselves. In 2015, I began The Sacred Beauty Movement, a series of live events and virtual programs that help women explore the connection between inner and outer beauty.

Why did you start your business? 

I became a makeup artist because I loved doing makeup, and it was always important for me that I do something that I loved for a living. I decided to become a wellness coach because I wanted to share the information, tools and practices that had been so beneficial on my own wellness journey. For many years, I struggled with chronic cystic acne, which eventually inspired me to make major positive changes in my diet and lifestyle. This transformed how I saw beauty and sharing what I learned with others.

What does "social good business" or "values based earning" mean to you? 

It means that the mission of the business is based on it's values and desire to create positive change in the world. The term "passion over profits" comes to mind, as the passion to be of service will be at the heart of a social good business.

What is your favorite part about running a social good business or your favorite experience since you started?

It just feels good and right to be doing work that benefits others. The day I began my first Sacred Beauty Salon Series, I knew that this was something I was meant to do. The things that women shared and the energy created in that room felt so needed and appreciated. When even one person tells you that something you shared changed their life for the better, you know you’re on the right path.

What is your biggest struggle in running a social good business?

I feel like I'm a true artist at heart, so running a business hasn’t come easily to me. I’ve had to push my comfort zone a lot to learn how to wear all the hats and create a sustainable business. It’s a real, ongoing work in progress! Also, when you’re presenting a new idea that hasn’t quite been done before, there’s no one business model to follow.

What would you like most to accomplish in the next year? 5 years? 

In the next year, I want to write a book about my philosophy on beauty and I would love for it to uplift and inspire women worldwide. Over the next 5 years, I would like to continue writing books, creating live and online programs, do more public speaking and hopefully, a TED talk or two! My goal is to reach as many women as I can and help transform the culture around beauty.

Who are your business icons, heroins, or mentors? 

Mama Gena, Elizabeth Gilbert, Marie Forleo, Elena Brower, Kris Carr, Tara Brach, Maya Angelou

What's your #1 tip for someone just getting started running a values-based business? 

It sounds obvious, but you must be passionate about what you’re doing, who you’re serving and why. Being connected to your mission is the guiding light of your business and one of the only things that will get you through the challenges.

What are your favorite conferences or retreats to attend?

Thus far, The WELL Summit, Indie Beauty Expo and anything by Well + Good. I so look forward to attending more!

What is the last book you read? 

“True Refuge” by Tara Brach and “Daring Greatly” by Brené Brown”