Summer and I have always known that we were kindred souls on different paths. When I first met her, she was running a gardening program in St. Augustine Beach. I have zero interest in gardening and can kill succulents. But, I’ve always sought out people who have expertise in things that I’m not interested in - to introduce Emma to them. And, so I met Summer for coffee on a bright Saturday morning.
We connected instantly. No matter what we were talking about, we both spoke with such fierce passion AND extreme kindness that you couldn’t help but love whatever the other person was talking about! Since then, we’ve both moved a few times, started a number of different businesses/projects and left them, and continued to DREAM BIG. We’ve also continued to connect with each other every time we have a new project or business and to support each other in any way that we can.
I’m so excited for this new chapter in Summer’s business, as it does seem like exactly the perfect culmination of the past few years of her life. I hope that reading what she is doing and how she is upleveling her business this year - so she can make more money and have a greater impact will inspire you to keep on keeping on. As Dory said, “Just keep swimming.”
My takeaway: You are not failing if you are trying from your truest place. Every time you move on to something different, you are allowing your soul and business to align with who you are becoming.
Website: Summer Delaine Instagram: @summer_delaine
Tell us about your business. What do you do? Who do you serve? How long have you been at it?
I am passionate about helping women find natural options for health, recovery, and wellbeing. Specifically, the woman who doesn’t appreciate or take care of herself such as the mom, wife and/or friend who puts everyone else first and whose relationships, health, and vibrancy are dimming as a result.
I have made it my mission to support these women and help them discover the ways to use those natural solutions for a healthier, more abundant, and happier life.
This business has been a long time coming for me. I have officially been at it for a year. Unofficially~ about 12 years. All roads - never-ending education, personal health concerns and triumphs, self-care, career wins and losses, family support and drama, financial focuses - everything has led me to this place.
Why did you start your business?
I have always been an educator in some form. It’s in the fabric of who I am. I am also (slightly) obsessed with health, comfort, and the idea of possibilities.
When I realized not everyone has the same faith in themselves that I do - a faith that leads to the availability of their own choices - and that they don’t take the time or effort to get what they need in order to realize their possibilities (be it health goals, personal desires, relationship focus etc… ), I knew I had found my calling.
I know how to bring out the courage in women to at least try.
What does "social good business" or "values based earning" mean to you?
This is a new realization to me. But once the idea of ‘value based earning’ clicked In my head, I was able to apply it to my heart and work. I understand the more financial security and abundance I have, the more people I can help, and in turn, the more I am able to support the causes that are important to me on a personal level.
I approach all that I do with a commitment to creating a safe place for women to trust themselves to thrive. It is at the very core of everything I do.
I asked my daughter what she thought I “did”; what my “job” was. Without hesitation she answered that I help people.
I am a helper.
When I consider any component of my business, it must meet certain criteria. It has to be thoughtful, not only of my clients or students, but it must also be conscious of the impact it makes on the environment, society and culture. Just as important, it has to honestly reflect how I live my life.
What is your favorite part about running a social good business or your favorite experience since you started?
I love seeing when a connection is made.
If it’s personal growth and development I am so happy.
Or a realization that a mom gets when she has incorporated natural solutions for her home and health to provide a clean and safe environment for her children to thrive.
My cup is full when a client prioritizes herself.
There are so many favorite parts of the work I do!
What is your biggest struggle in running a social good business?
Shining my light in the market. And convincing women that they deserve a life that is extraordinary.
What would you like most to accomplish in the next year? 5 years?
I am so excited about creating health and wellness retreats. While I believe transformation happens during the everyday moments, there is something so special about working out your goals and issues in a totally different space.
5 years from now I want to create my own wellness center and education space.
Who are your business icons or mentors?
I adore Kathryn Budig. She made her own space in the yoga community and did it on her own terms.
Elizabeth Gilbert and her book Big Magic inspired me to tap into my creativity again.
And, the mamas who do the work everyday. The women like me, who want to do more, be more, impact more, and do so with love in their hearts.
What's your #1 tip for someone just getting started running a values-based business?
Be true to who you are. Do all the trainings. Go to the conferences. But stand in your truth. If you start and stay with that your business will be pure and your message will be clear.
What are your favorite conferences or retreats to attend?
Can I say the retreats I am creating? lol. I am so inspired with the women I am working with to create these safe spaces for growth and empowerment.
I am excited to attend DōTERRA’s annual convention. As a wellness advocate with the company, I always want more information, and I love seeing how the company is revolutionizing health and well care while positively impacting the farmers and the environments they source from.
I am hoping to attend Christine Kane’s 2019 retreat in Asheville. She is all about purpose driven entrepreneurship.
What is the last book you read?
Dotcom Secrets by Russell Brunson because it’s a digital world and I want to get my message out there.
Queen of Air and Darkness by Cassandra Clare. My daughter and I love the series and it’s fun reading what she’s reading so we can book talk.
I have a few books under my tree that I can’t wait to dig into as well; A Tribe Called Bliss by Lori Harder & Girl, Wash Your Face by Rachel Hollis… I know, I know… I can’t believe I haven’t read it yet. It’s been a busy year.