Tania Mings runs a brand called Personal Hero which shares the stories of everyday heroes. For the month of October, she is featuring a different breast cancer survivor each day, and she is giving 25% of her proceeds to an organization that focuses on breast cancer outreach! Her sheer dedication to have a post every day is inspiring to me and prompted me to do something similar in December (featuring values-based giving ideas…). She also sells some pretty cool breast cancer products - my personal fave is the heal candle. I was super honored to have my mom’s story featured there this month and am equally as honored to share Tania’s story here. You can read the post about my mom here. And be sure to check out her Instagram for the stories of the other amazing people she is featuring.
Website: Personal Hero Instagram: @personalhero
Tell us about your business. What do you do? Who do you serve? How long have you been at it?
I started Personal Hero in August 2014 when I made the conscious decision to stop focusing on all the negative news I was being bombarded with and instead look for all the goodness in the world and share it with others. I believe strongly that what we focus on expands and I could see my overall attitude becoming more negative each time I turned on the news. I felt that the best way to counteract that would be to immerse myself in positivity. I started with sharing stories of "everyday heroes" - people doing good deeds, spreading kindness, overcoming odds or just generally doing their part to make a difference. I was amazed at the response I received and realized that I was not alone in wanting to share goodness.
Along the way I felt called to develop a gift line that would help people honor these everyday heroes in their lives. I knew that I wanted my gifts to be handmade to serve as a way for me to meld my yearning to be creative as well as to be able to put loving thought into each item I sent out into the world. The messaging is the most important aspect of my gift line. Each piece of jewelry and each soy candle comes with an inspirational message to show support, gratitude, celebration or love. It is important that my gifts are meaningful and send a clear message to the person they are being gifted to.
I serve the person who looks for the good in the world. The one who is grateful for each person that crosses his/her path and looks for opportunity to show appreciation to these people. The soul-centered ones that believe the world is so much more good than bad.
What does "social good business" or "values based earning" mean to you?
It means finding a way to use your gifts to make a difference in the world. Asking yourself "what skills do I have that can benefit others?" There is nothing wrong with wanting a successful and profitable business. For me, I know that I am truly successful when I have this AND am somehow making a positive impact to others.
What is your favorite part about running a social good business or your favorite experience since you started?
My favorite part is definitely the connections I have made with people that have come into contact with Personal Hero. All of my gifts have the option of including a personal message. Many times I have been blessed to be a part of creating a bracelet for someone with breast cancer, or a candle to offer hope to someone struggling with a life challenge. I feel honored to know the story behind the gift and to be a small part in offering loving or healing energy to the recipient.
I am also very grateful for the opportunity to share so many inspirational stories through my website. These stories of courage, kindness and love are so inspiring to me and fill my heart with so much goodness.
What is your biggest struggle in running a social good business?
Managing everything. As a solo-entrepreneur I am responsible for everything.....social media, website, content creation, product creation, product design, creating orders, etc..... I am trying to learn how to outsource some of these areas that could be better served by someone else in order to free up my time to focus on the things I do best (and enjoy the most....working with the people 😊) but I am having a hard time letting go of any of it.
What would you like most to accomplish in the next year? 5 years?
I would like to add more charity items to my shop. In the next 5 years I would like to be running a seamless business that remains focused on honoring people. I would like to have employees in place to help me manage all the areas I need help in so my focus can remain on making a difference through sharing inspirational stories and products. I would also like to see Personal Hero be a go-to brand for inspirational gifts to honor everyday heroes.
Who are your business icons or mentors?
Melissa Camilleri is a mentor of mine and someone I aspire to be more like as she is the true definition of a heart-centered entrepreneur. I am also inspired by Tracy Matthews and Robin Kramer. These two passionate women are the founders of a community of jewelry designers which focus on community over competition. Not only have I learned so much from them about running a values-based business, but I have connected with so many other women within this group that continuously inspire me.
What's your #1 tip for someone just getting started running a values-based business?
Follow your heart. Along the way I have felt pulled in many directions, especially since I feel that values-based businesses are still not the norm. We live in a very competitive, fast paced society, and it is easy to get pulled into that. Stand true to your values, and know that it is the people who go against the norm that are the ones who will make a difference and change the world.
What are your favorite conferences or retreats to attend?
I just attended a retreat hosted by two of my mentors, Robin and Tracy - Flourish and Thrive Live. It was absolutely amazing to connect with so many like minded women. I think surrounding yourself with people that think like you is so important. Not only can you learn and grow from them but you can find support in your journey.
What is the last book you read?
I am currently reading Essentialism by Greg McKeown. It is definitely a book worth reading if you struggle with feeling pulled in multiple directions and have difficulty figuring out where to best focus your time.